Aug 2, 2012

BEYONCÉ JOINS GLOBAL AID ORGANIZATIONS
TO HIGHLIGHT WORLD HUMANITARIAN DAY, 19 AUGUST 2012
(New York, 2 August 2012) 





Source Beyonce.com: International star Beyoncé, the United Nations and
humanitarian aid organizations are launching a global campaign today to shine a spotlight
on humanitarian work and encourage people around the world to get involved by doing
something good for others.

World Humanitarian Day is a global day to celebrate humanity and the spirit of people
helping people.

The World Humanitarian Day music video for Beyoncé’s song “I Was Here” will be filmed in the UN General Assembly Hall in New York in front of a live audience. It will
be released globally on 19 August. Beyoncé and songwriter Diane Warren are donating the video to the campaign.

“World Humanitarian Day celebrates humanitarian work,” said Valerie Amos, UN Under-Secretary-General for Humanitarian Affairs. “I hope everyone will pledge to
complete at least one humanitarian action - however great or small - through www.whdiwashere.org. 

Together we can create an unprecedented awareness of the plight of people affected by crises around the world.”

The campaign website, which is launched today, provides everyone with an opportunity to unite and share his or her individual acts of good. On 19 August, the campaign aims to
reach 1 billion people in a day with a single message.

“We all see the headlines and we think what can I really do to help?”, said Beyoncé.

“World Humanitarian Day is an opportunity for all of us to work together to make a difference. 

This is our time to leave our mark on the world and show that we were here and we care.”

The campaign is launched in collaboration with award-winning advertising agency Droga5, the UN humanitarian arm’s lead agency for special projects. Production
company Ridley Scott & Associates and directors Kenzo Digital and Sophie Muller will help bring the initiative to life.

“There are few forces for good as extensive and important as the United Nations,” said David Droga, Founder and Creative Chairman, Droga5. “Being able to work with them
and other global aid organizations for World Humanitarian Day is a humbling and extraordinary opportunity.”


The mission of the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) is to mobilize and coordinate effective and principled humanitarian action in partnership with national and international actors.
Celebrating 20 years of coordinated humanitarian action
Communities and organizations across the globe will celebrate World Humanitarian Day through commemorations and public events, from Dubai to Geneva, Bangkok to Panama City and Addis Ababa to New York.

In 2008, the UN General Assembly designated 19 August World Humanitarian Day to raise public awareness of humanitarian assistance worldwide, recognize people who risk their lives to help people in need, wherever they are, and to mark the day in 2003 when 22 people lost their lives in an attack on the UN offices in Baghdad.

It takes only five simple steps to support World Humanitarian Day.

2. Click on “Show Your Support”.
3. Choose to support World Humanitarian Day via Twitter, Facebook or both, and get
the word out to your friends and followers.
4. Continue tweeting and posting in the lead-up to 19 August.
5. On 19 August, make your mark by doing something in your local c
ommun
ity...